Theming – clothing institutions or objects in a narrative that is largely
unrelated to the institution or object to which it is applied, such as a
casino or restaurant with a Wild West narrative;
casino or restaurant with a Wild West narrative;
For every city in India, there is a theme or label to it. Here, you are offered with a variety of tours ranging from adventure tour, temple tour, palaces tour beaches tour and so many more and each city is well-known for at least one of the specialized tour.
Among all the varieties of tour, Bollywood tour is deemed as one of the famous tour received by tourists. Visitors of the city wants to explore the glamourous film city of Mumbai. Mumbai is predominantly known as the city in which it is famous for its Bollywood movies; it is the largest film industry in the world that produces over 900 films per year.
With globalization, the trends and fashion of film industry has changed which converts black and white films into large screens with colour. The Bollywood tour in Mumbai allows tourists to get an opportunity to meet famours stars of the Indian film industry and also allowing visits for film studios and houses to explore the Indian film culture and history.
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| Shah Rukh Khan |
Mumbai is already a theming city in itself whereby it is the first thing that comes to mind when one mentions Mumbai is, “Shah Rukh Khan” (famous actor in Bollywood film industry) or “Bollywood”!
Another example of theming in India is in Bangalore. It is labeled as “Garden City of India” and “The Silicon Valley of India”.
Bangalore, is known to be the centre of India’s software industry, namely aircraft, electronics and machine tools.
Hybrid consumption – a general trend whereby the forms of consumption associated with different institutional spheres become interlocked with each other and increasingly difficult to distinguish;
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| Taj Mahal |
Taj Mahal is one of the world’s recognizable landmarks and image associated to India. The history of Taj Mahal is such that the monument was built and erected as a sign of love for Mumtaz Mahal, the adoring wife of Shah Jahan.
The beauty of the monument was deemed as the eight wonders of the world and has since been overexposed by the influx of tourists arrival. Besides being a tourist destination in itself, most likely, people visit the site just for its name and because it’s a must-visit place when you’re in India. However, by the overpopulation of tourist in Agra, one fails to see and appreciate the meaning of the monument, the intricate architecture to the building and the site as an overall. Slowly the monument that was once a great beauty to the Mughal Emperor Shah Jahan, has lost its meaning and sole appreciation of it. It has lost its expression of the arts and culture to it.
With globalization, India has experienced a great industrial growth which leads to villagers relocating to the cities for jobs. Consequently, Agra has been identified as the “pollution intensive zone” by the World Health Organization. With this, the area around Taj Mahal contains five times the amount of sulphur dioxide that the monument could handle without sustaining everlasting damage.
These two factors have greatly contributed to the difficulty in recognizing Taj Mahal as a site to deeply appreciate.
http://www1.american.edu/ted/taj.htm
Merchandising – the promotion and sale of goods in the form of or bearing copyright images and/or logos, including such products made under licence;
http://www1.american.edu/ted/taj.htm
Merchandising – the promotion and sale of goods in the form of or bearing copyright images and/or logos, including such products made under licence;
India, rich in culture and the arts is creative in her own way. When purchasing from a store, one (especially tourists) must grasp the art of bargaining or get ripped off by their sales assistant.
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| Wedding sari of India |
Popular and common forms of merchandise that are solely made in India are the beautiful designs and brightly coloured shawls and saris that will make you go crazy with every direction you face. They are known for their gorgeous saris because it is one of their traditional costumes especially when attending weddings.
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| Darjeeling tea plantation in India |
Indian Tea is an essential part of Indian life. Famous teas in India is Darjeeling and Assam tea. Also, Indian ladies love to adorn themselves with Bangles of different colours. They come in different materials; glass or metal and they are very cheap.
Not forgetting, another form of authenticity that represents the Indian culture is their variety of spices that cooks exotic Indian dishes.